Pullsy Network: creators and brands, with the numbers Instagram reports
Pullsy Network is a free directory of Indian Instagram creators on pullsy.store/network. Each creator's figures are read from their connected Instagram account and refreshed daily, not typed in. Brands browse, ask for numbers a creator keeps private, pitch a collab with deliverables, a date and a fee or barter, and both sides accept a written agreement.
₹0for creators and for brands, at launch
Updated 1 October 2026
What is Pullsy Network?
Pullsy Network is a directory of Indian creators and brands on pullsy.store/network, where either side can pitch the other for a collaboration. The difference from every media kit and marketplace before it is where the numbers come from: a creator joins by connecting their Instagram account, and their follower count, engagement rate and account grade are read from Instagram itself. Nobody types a figure in, so nobody can round one up.
The figures refresh every day. Each one is labelled with the window it covers and the date it was last read, and a figure Pullsy cannot work out honestly — an engagement rate from three posts, say — is shown as missing with the reason, never as zero.
Why does a verified number matter to a brand?
Because the number a brand is usually shown is a screenshot. A screenshot can be cropped, picked from a viral month or edited, and a follower count can be bought. Brands know this, so they discount every number they are sent, and the honest creator pays for the dishonest one. A figure read from the account's own Instagram data, refreshed daily and labelled with its date, removes the argument.
Pullsy's engagement rate also counts saves and shares, which Instagram reports to the account owner and to no one else. A scraping tool cannot see them. They are often the strongest signal that an audience actually wanted the post, and they are in every rate on the Network.
What can a brand see, and what does a creator keep private?
Every creator decides, figure by figure. A follower range (1K–10K, 10K–50K and so on) is always on the public card. Each of the rest — exact followers, engagement rate, median reach and account grade — is public, on request, or hidden. On request is the default.
| Figure | Where it comes from | Who sees it |
|---|---|---|
| Follower range | Instagram, daily | Everyone |
| Exact followers | Instagram, daily | Creator's choice |
| Engagement rate (by reach and by followers) | Median of the last 90 days, at most 30 posts | Creator's choice |
| Median reach, reels and feed | Median of the last 90 days, at most 30 posts | On request, or hidden |
| Account grade | Pullsy's grade of the account | Creator's choice |
| Niches, city, languages, rates | The creator's own words, labelled as such | Everyone |
A brand that wants a figure the creator keeps on request presses Request insights and names the figures. The creator sees who is asking and approves or declines. An approval is for that one brand, can be taken back at any time, and is kept as a consent record. The brand sees the numbers inside Pullsy; there is no export.
How does a pitch work?
A pitch is structured, not a blank message. It names the deliverables (reels, posts, carousels, stories or lives, and how many), a post-by date, and what is offered: a fee in rupees, something in kind, or both. Either side can start one. The other side accepts, declines or sends a counter-offer, and every version stays in the thread, so nobody can later claim the terms were different.
Before anyone accepts, Pullsy shows the rules that apply to that collab: the ASCI disclosure label every paid or barter post needs, no alcohol or tobacco, and — depending on the brand and the creator — the notes on real-money gaming, SEBI and health claims. Both sides tick that they understand.
What happens after a pitch is accepted?
Pullsy writes the agreed terms out as a one-page collab agreement: the parties, the deliverables, the date, the fee or barter, the disclosure clauses for that brand and creator, how to cancel, and Indian law. Each side reads it and accepts it on Pullsy, and the record keeps who accepted, when, and a SHA-256 fingerprint of the exact text. Either side can download it as a PDF. What a collab agreement should say goes through it clause by clause.
When the work is done, both sides rate each other. A rating only appears once both have rated, or 14 days after completion, so nobody rates in retaliation.
What does Pullsy Network cost?
Nothing, for either side, at launch. A creator needs no storefront and no paid plan to be listed, and there is no follower minimum. A brand needs only a Pullsy account and a brand profile. To keep inboxes useful, an organization can open up to 20 pitches in any 7 days.
How do I join?
- Creators: open pullsy.store/network, press Get listed, then Continue with Instagram. That connects your Instagram creator or business account and lists you. Add your niches, city and rates, and choose what is public.
- Brands: sign in, open Brand and fill in your brand profile. Connect your Shopify store, Meta Ads account or Instagram, or have a team member sign in with an email on your website's domain, to earn the verified badge.
Worth asking before you move 🤔
Is Pullsy Network free?
Yes, for creators and for brands, at launch. There is no listing fee, no commission on a collab and no charge for asking for a creator's numbers. An organization can open up to 20 pitches in any 7 days, which keeps creators' inboxes useful.
Do I need a minimum number of followers to join?
No. Any Instagram professional account (creator or business) can join, from a few hundred followers up. Some figures need enough recent posts to be honest — an engagement rate needs at least 5 posts in the last 90 days — and say so until then.
Can a brand see my Instagram insights without asking?
Only the figures you made public. Everything set to on request needs the brand to ask, name the figures, and get your approval. You can take an approval back at any time, and blocking a brand removes everything it was shown.
Is it only for Instagram?
Yes, for now. Instagram is the only platform whose figures Pullsy reads and verifies, so it is the only one a profile shows numbers for. An unverified number from another platform is exactly what the Network exists to replace.
Read next 👀
How to check an Instagram creator's real numbers before a collab
Screenshots can be edited and followers bought. How Indian brands can check a creator's engagement rate, reach and growth — and which numbers to trust.
What an influencer collab agreement in India should say
The clauses an Indian brand–creator collab agreement needs: deliverables, fee or barter, ASCI disclosure, usage rights, cancellation, and the tax points on each side.
How to get brand deals on Instagram in India, without an agency
How Indian nano and micro creators get brand collabs: the numbers brands look at, a niche they can search, rates, pitching first, and getting the terms in writing.
Join Pullsy Network as a creator
List yourself on Pullsy Network with Instagram, choose which figures brands can see, answer data requests, and handle pitches and collab agreements.
Your audience, one link away.
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