The money side of the creator economy in India
What every platform in this market charges, where your money goes on its way to you, and why a percentage costs more than it looks like it does. Every figure is read off the source and linked, with the date it was checked.
Pullsy Network: creators and brands, with the numbers Instagram reports
A free directory of Indian Instagram creators whose figures come from Instagram itself, refreshed daily. Brands ask for more, pitch a collab and agree terms in writing.
How to check an Instagram creator's real numbers before a collab
Screenshots can be edited and followers bought. How Indian brands can check a creator's engagement rate, reach and growth — and which numbers to trust.
What an influencer collab agreement in India should say
The clauses an Indian brand–creator collab agreement needs: deliverables, fee or barter, ASCI disclosure, usage rights, cancellation, and the tax points on each side.
What every creator platform in India actually charges
Verified 2026 pricing for TagMango, Exly, Graphy, Topmate, Instamojo, Kajabi, Teachable and Gumroad in one table — plus the fees that never appear on a pricing page.
What a 10% commission actually costs you
Ten per cent sounds like a rounding error on one ₹500 sale. Over a year at ₹2 lakh a month it is ₹2,40,000 — and it grows in exactly the months you are doing well.
Why UPI AutoPay is how memberships work in India
Card-based recurring billing fails often on small Indian amounts. UPI AutoPay is what makes a ₹299-a-month creator membership viable — and what its limits are.
Why your sales should never pass through a platform
Most creator platforms collect your money and pay it out later. RBI's payment aggregator rules exist because of what happens in between. The alternative, and why it is rare.
T+1 settlement, and when you actually get paid
What T+1 means, why platform payout schedules are slower than the banking system requires, and what to check on a settlement report before you trust a payout promise.
A link in bio is not a storefront
Link pages send visitors away; storefronts finish the sale. Why the handoff costs Indian creators — and why Pullsy Store, for now, takes no payments.