Find creators and pitch a collab on Pullsy Network

For brands: find Indian creators by figures read from Instagram, ask for the ones they keep private, and pitch a collab with the terms written down. Free at launch.

6 minUpdated 1 October 2026

What you need

  • A Pullsy accountAny account can switch on a brand profile; an organization can be a creator and a brand.
  1. 1

    Brand

    Create your brand profile

    Add your brand's name, logo, category, website and a line about it, and whether you offer barter, paid collabs or both. Press Create brand profile.

  2. 2

    Brand → Verified

    Get the verified badge

    Any one of these verifies the brand, and creators can filter for verified brands:

    • a connected Shopify store or Meta Ads account (Settings);
    • a connected Instagram account;
    • a team member signed in with an email on your website's domain.
  3. 3

    Discover

    Find creators

    Filter by Niche, City, Language and Followers. Every card shows the follower range and anything the creator made public, all read from their Instagram.

  4. 4

    A creator → Request insights

    Ask for more figures

    Tick the figures you want — exact followers, engagement rate, median reach, account grade — and send. The creator approves or declines; approved figures appear on their page for you.

    Figures you are shown stay inside Pullsy. Copying them out is against the brand terms.

  5. 5

    A creator → Send a pitch

    Pitch a collab

    Name the deliverables, a post-by date, and a fee in rupees, something in kind, or both, with a message. The creator can accept, decline or counter; every version stays in the thread.

    An organization can open up to 20 pitches in any 7 days.

  6. 6

    Pitches → the pitch → Read and accept

    Agree the terms in writing

    When the creator accepts, Pullsy writes an agreement from the accepted terms, with the disclosure clauses for your category. Both sides accept it; Download PDF saves a copy with the record of who accepted when.

Disclosure is on both of you

Every paid or barter post needs a clear label such as #ad or the paid-partnership tag (ASCI). The brand can be liable for a misleading endorsement as well as the creator.

Payment

Pay the creator directly, as agreed. Pullsy records the amount but never collects, holds or pays out money for a collab.

Questions

Can I see a creator's reach without asking?

No. Reach is never public on Pullsy Network; ask for it with Request insights and the creator decides. Engagement rate and exact followers are public only if the creator chose that.

What can't be promoted on Pullsy Network?

Alcohol and tobacco, including surrogate brands, and real-money games. Finance brands working with finance creators must state that a post is education only or carry the creator's SEBI registration number.