How to get brand deals on Instagram in India, without an agency

Do brands work with small creators?

Increasingly, yes, and for a reason that is in the numbers. Smaller accounts have closer audiences, so a larger share of their followers engage. By Qoruz's 2025 Indian benchmarks, nano creators (1,000 to 10,000 followers) average about 6% engagement by followers, micro creators about 3.5%, and macro creators about 1.5%. A D2C brand with a small budget gets more attention per rupee from ten micro creators in its niche than from one large account, and Indian D2C — beauty, food and fashion above all — is full of brands with small budgets.

How do I make my numbers easy to trust?

Put them somewhere a brand can check without asking you. On Pullsy Network, joining with Instagram lists you with figures read from your account and refreshed daily — your follower range, and your engagement rate and account grade if you make them public. You choose what each brand sees: anything on request needs the brand to ask, and you approve each one. It is free, and there is no follower minimum.

How do I pitch a brand first?

• Start with brands you already use. Your audience has seen you use them; the post will be believable.
• Be specific: two reels and three stories by a date, for a fee or a product. A brand can say yes to a plan; it has to think about "let's collab".
• Say why your audience fits in one line, with one number.
• Follow up once, a week later, then move on.

On Pullsy Network a creator can pitch a brand directly. A pitch carries the deliverables, a post-by date and the fee or barter, the brand can accept, decline or counter, and an accepted pitch becomes a written agreement both sides accept.