Privacy Policy
Effective 23 September 2026 · Last updated 29 September 2026
This policy covers pullsy.store, the storefronts published on it, and the dashboard at admin.pullsy.store — a service operated by Acasa Labs (OPC) Private Limited, a company incorporated in India (“we”, “us”).
There are two kinds of person here, and the difference decides everything below. A creator opens an account and runs a storefront; they are our customer, and we decide how their data is handled. A customer gets something from a creator’s storefront — a download, a sign-up, a webinar place, an answer to a request; for them we are the creator’s supplier, handling their data on that creator’s instructions rather than on our own account. If you got something from a store on this domain, that creator is who decides what happens to your data — and we say below how to reach either of us.
One fact worth stating at the top, because it shapes the rest: storefronts do not take payments. Everything on them is free, so we collect no card, UPI or bank details from anyone who visits one. The only payment we handle is a creator’s own subscription, through our payment provider.
1.If you are a creator with a storefront here
Your account
Your name, email address and a hashed password — or, if you sign in with Google, what Google tells us when you allow it: your name, email address and profile picture. If you turn on two-factor authentication we hold the secret behind it and your backup codes. We hold sessions so you stay signed in, and a record of the devices you are signed in on so you can end one.
Your business
The name and address of the organization you bill under, your billing currency, your storefront’s handle, and everything you publish on it — titles, descriptions, images and the files you share.
What you are charged
If you are on the paid plan: your subscription, its renewal dates and its invoices. Your card or UPI details go to our payment provider, not to us. We do not hold your PAN, your Aadhaar or your bank account details.
What you connect, if you connect it
- A payment account, only if you connected one before storefronts stopped taking payments. We hold its access tokens, encrypted, and the account identifier, and use them for nothing; write to us and we remove them.
- A Google Calendar, if you connect one for your sessions or webinars. We read your availability and write the events you schedule. We ask for no more than that and use it for nothing else.
- An Instagram account, if you use automatic replies. We hold the tokens and the rules you wrote, and we send only the messages those rules describe.
Disconnect any of them and we stop using it. Tokens are encrypted at rest and are deleted when the connection is removed; what an Instagram connection synced is deleted on the schedule in section 8.
2.If you got something from a store here
What we hold
Your email address, the name you gave, what you got, the answers to any question the creator asked, your timezone, and the IP address the request came from. Where you registered for a webinar, the session you chose.
What we do not hold
Any card number, UPI ID or bank detail. Nothing on a storefront is paid for, so none is ever asked for.
What the creator can see
A customer list: who got what from their storefront, and when, including everyone who signed up with an email address. They can add their own tags and notes. They can export it, because it is their customer relationship rather than ours — which is the whole point of the product, and the reason to think of them as the one holding your details.
3.If you are just reading the site
Storefront visits
We count visits to a storefront so its creator can see what is working: the page, the referring site, a device type and a coarse platform. To count a person twice in one day without identifying them, we store a hash that is scoped to a single day and throw the user-agent away — so the same visitor tomorrow is a different, unlinkable record, and there is no profile to build.
Bot protection
Signup is protected by Cloudflare Turnstile, which sees your IP address and some signals about your browser in order to decide whether you are a person. We receive its verdict, not its evidence.
Analytics, only if you allow it
If you accept analytics in the cookie banner, Google Analytics 4 tells us which pages were read and roughly where readers came from. It runs only after you accept, and never for advertising. If you decline, no Google script is loaded and no analytics cookie is set.
Anything you email us
Mail sent to the addresses on this site, and our replies. We keep the thread so the conversation makes sense next time.
4.Why we use it, and our legal basis
| What we do | Why | Legal basis |
|---|---|---|
| Run your account and your storefront | It is the service you signed up for | Performance of our contract with you |
| Record what a customer asked for and deliver it | The customer asked the creator for it | Performance of the creator's arrangement with the customer — we act on their instructions |
| Bill your subscription and keep the invoices | You are paying for the service, and Indian tax law wants the records | Contract, and legal obligation |
| Send receipts, verification links and account notices | They are part of the service working | Contract |
| Check a signup was made by a person | An unprotected public signup fills with junk within days | Legitimate interest |
| Count storefront visits, without identifying the visitor | So a creator can see what is working | Legitimate interest, and the day-scoped hash is what keeps it proportionate |
| Count page visits on the marketing site | To know which parts of the site are read | Consent — and nothing runs before you give it |
We do not sell personal data, we do not use it to advertise to you, and we do not profile you. We do not email a creator’s customers on our own behalf.
6.Who it reaches
A small number of service providers process this data on our instructions, under contract, and for no purpose of their own. We publish the categories rather than an inventory of our infrastructure; the named list is sent on request to hello@pullsy.store.
| Category | What they do |
|---|---|
| Managed database | Stores accounts, storefronts, products and orders |
| Site and application hosting | Serves this site, the storefronts and the dashboard, and runs the API behind them |
| Object storage | Holds the files a creator sells and the images on a storefront |
| Payments | Charges the creator's subscription |
| Bot protection | Checks that a signup came from a person |
| Transactional email | Receipts, verification links and account notices |
| DNS and email routing | Resolves this domain and delivers mail sent to it |
| Calendar | Where a creator connects one, to place a booked session in their diary |
| Social platform | Where a creator connects one, to send the replies they have set up |
| Analytics | Aggregate page analytics, only where you consent |
A creator’s customer data also reaches that creator — which is the service, not a disclosure. Beyond that, we disclose personal data only where the law requires it, or to establish or defend a legal claim.
7.Where it goes
The database is hosted in the United States, the site and dashboard run in Singapore, the API runs in the United States, and subscription payments are processed in India. Email, DNS and storage providers operate globally. Transfers out of the EEA or the UK rely on the European Commission’s Standard Contractual Clauses, which our providers offer as part of their terms.
8.How long we keep it
We keep what a working account needs for as long as the account is open. Where the table below gives a time limit, a scheduled job deletes the data when it passes; everything else stays until you delete it or your account.
| What | How long |
|---|---|
| Your account, storefront, products and orders | While your account is open |
| Files you uploaded to share | While your account is open |
| A customer record held for a creator | Until that creator deletes it, or until their account is deleted |
| Storefront visit records | 400 days, then deleted automatically. The visitor hash is scoped to one day, so it stops linking anything the moment that day ends |
| Your Instagram account's synced data and automatic-reply records | While the connection is live. Once you disconnect it, or Instagram stops accepting our access, it is no longer shown anywhere, and it is deleted 30 days after a disconnect or 90 days after Instagram stops accepting access, unless you reconnect first. We email you when the date is set and a week before it |
| Email threads | Up to 24 months after the last message |
| Analytics | 14 months in Google Analytics |
| Your cookie choice | 180 days, then we ask again |
| Your theme choice | 12 months, and only the word light, dark or system |
| An early-access application, if you sent one | Until you ask us to delete it. The form is closed and nothing new is collected |
Deleting your account deletes it all, at once
Deletion is immediate and irreversible. Removing your workspace removes the storefronts, products, orders, customer records, uploaded files and connected accounts under it in the same operation — there is no state in which half of it survives, and no recovery window in which we could restore it. Export anything you want to keep first.
Two things stop a deletion rather than being swept up by it: an active subscription, which you cancel first, and something a customer was promised and has not yet received, which is owed to them rather than a record of ours.
The one record that outlives it
We keep an audit entry that the deletion happened — its date, the workspace name, and the email address of whoever asked for it. It survives on purpose: without it we could not answer a later question about what became of an account, including from the person asking us to prove we deleted it.
9.How we protect it
Traffic runs over TLS. Data sits in a managed Postgres database reachable only over an authenticated connection, and credentials live in a secret manager rather than in the code. Passwords are hashed, never stored as you typed them. Tokens for a connected payment, calendar or Instagram account are encrypted at rest. Files you share are served through links that expire rather than from a public address. Every query is scoped to one organization by a check the build enforces, so one creator’s data cannot be read through another’s account. Two-factor authentication is available and we recommend it. No system is perfectly secure, and we will not pretend otherwise.
10.Your rights
Everyone
Write to hello@pullsy.store and we will do any of the following: send you a copy of what we hold, correct it, or delete it. We answer within 30 days and we do not charge for it. Where the law requires us to keep a record — a paid invoice, for example — we will say so rather than quietly keeping it.
If you got something from a creator
Ask the creator first: they decide what happens to their customer records, and they can act immediately. Write to us at the address above if you cannot reach them or would rather not, and we will pass the request on and follow it up.
If the GDPR applies to you (EEA and UK)
You also have the right to restrict or object to processing, to receive your data in a portable format, to withdraw consent at any time without affecting what came before, and to complain to your supervisory authority.
If the DPDP Act applies to you (India)
You have the right to access, correction, erasure and grievance redressal, and to nominate someone to exercise those rights on your behalf. Grievances reach us at the address above and are handled by the people who run the service.
11.Children
Running a storefront here is for adults, and the service is not directed at anyone under 18. A creator is responsible for what they offer and to whom. If you believe a minor has sent us personal data, write to hello@pullsy.store and we will delete it.
12.Changes
The date at the top is the version you are reading. Material changes are announced by email to creators with an open account before they take effect.
13.Contact us
Privacy questions and requests: hello@pullsy.store. Anything legal: contact@pullsy.store.
Acasa Labs (OPC) Private Limited.