What every creator platform in India actually charges

Indian creator platforms almost all charge a subscription and a commission together, with the commission falling as the subscription rises. Commissions range from 10% on free tiers down to 0% on plans costing ₹30,000 a month. This is every published rate card in one table, verified on 21 September 2026.

Updated 21 September 2026

There is no honest single answer to "what do creator platforms charge in India", because almost none of them charge one thing. They charge a subscription and a percentage, and the percentage falls as the subscription rises, which makes every headline number meaningless without the other one beside it.

So here is the whole market in one table, read off each vendor's own pricing page on the same day.

What every platform charges, in one table

PlatformCheapest published planMost expensive published plan
👥 TagMangoIndia₹0/month10% (includes Indian payment gateway)₹30,000/month + GST0% commission, 1.5% gateway
📅 ExlyIndia₹0/year10%₹9,000/month (₹1,08,000/year)3%
🎓 GraphyIndia₹24,999/year10% per sale, or ₹10, whichever is higherCustomNot published
💬 TopmateIndia₹010% of every saleNegotiatedNot published — for creators above ₹10L/month
💳 InstamojoIndia₹0/year5% + ₹3₹4,999/year2% + ₹3
🚀 KajabiGlobal$179/month ($143 billed annually)2.9% + $0.30 via Kajabi Payments; 2% on third-party$499/month ($399 billed annually)2.7% + $0.30 via Kajabi Payments; 0.5% on third-party
📚 TeachableGlobal$39/month ($29 billed annually)7.5%$189/month ($139 billed annually)0%
📦 GumroadGlobal$0/month10% + $0.50$0/month30%
🏪 Pullsy StoreIndia₹799/month0% of every saleNo second plan
Every figure read from the vendor's own pricing page on 21 September 2026 and linked above. Platforms that do not publish a machine-readable rate card — Linktree, SuperProfile, Stan Store — are described on their individual pages rather than given numbers here.

The pattern nobody states out loud

Eight of the ten platforms above use the same structure: a free or cheap tier with a commission near 10%, and a ladder of subscriptions that buys the commission down. It is a good business model. It is also, from the creator's side, a bet that you will not do the arithmetic.

The arithmetic is simple. A percentage is a tax on growth — it takes more from you in every month you do better. A subscription is rent — it costs the same whether you had a good month or a terrible one. Every creator crosses a line at which the second is cheaper than the first, and almost nobody notices the month they cross it.

Where the line is

Against a 10% commission, a ₹799 monthly subscription breaks even at ₹7,990 of sales in a month. Against 6%, at about ₹13,300. Against 3%, at about ₹26,600. Below those numbers, pay the percentage. Above them, you are paying for the privilege of growing.

Their commissionBreaks even against ₹799/month atCosts at ₹1,00,000/monthCosts at ₹5,00,000/month
10%₹7,990 of monthly sales₹10,000₹50,000
7.5%₹10,653₹7,500₹37,500
6%₹13,317₹6,000₹30,000
5%₹15,980₹5,000₹25,000
3%₹26,633₹3,000₹15,000
2%₹39,950₹2,000₹10,000
Commission only, ignoring the subscription that usually has to be paid to reach the lower rates — which makes the real crossover earlier than these rows suggest, not later.

The costs that are not on any pricing page

  • Setup fees. TagMango publishes a ₹24,999-a-year Freedom setup for custom-domain branding and a ₹1,00,000 enterprise setup. These sit outside the plan price.
  • Per-order flat fees. Instamojo's ₹3 and Gumroad's $0.50 are invisible at ₹5,000 a sale and brutal at ₹199 — on a ₹199 product Gumroad's flat component alone is about a quarter of the order.
  • Minimum fees. Graphy charges 10% per sale *or ₹10, whichever is higher*. On cheap digital items the floor, not the percentage, is what you actually pay.
  • GST on the subscription. Several Indian plans are quoted plus GST, which is 18% more than the number on the page.
  • Currency. A dollar-priced plan moves with the rupee. At ₹96 to the dollar, Kajabi's $179 entry plan is about ₹17,200 a month — a figure that changes without anyone announcing a price rise.

How to read any of these pricing pages

  1. Find the commission on the plan you would actually be on, not the one in the headline.
  2. Multiply it by a realistic month of your own sales. That number, not the subscription, is what the platform costs you.
  3. Add the subscription, and add GST if the page says plus GST.
  4. Check for a per-order flat fee and multiply it by your order count, not your revenue.
  5. Check whether the quoted commission includes the payment gateway. TagMango's does. Most do not, and the gateway is another 2% or so on top.

Worth asking before you move 🤔

Which Indian creator platform has the lowest commission?

Among commission-based platforms, Instamojo's 2% + ₹3 on its Growth store plan is lowest, though it is a gateway rate rather than a platform cut. TagMango reaches 0% on its ₹30,000-a-month Ultimate plan. Flat-fee platforms charge no commission at all.

Do these platforms charge GST on top?

Several Indian plans are quoted plus GST, which adds 18% to the subscription. Check each pricing page — TagMango, for example, prints "+ GST" against its paid tiers, and Instamojo states its prices exclude GST.

How often does this pricing change?

Enough that a table without a date is worthless. Every figure here was read on 21 September 2026 and links to its source. Creator platforms have repriced repeatedly since 2024, usually upward and usually quietly.

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