Pullsy Store vs Exly
Exly charges 10% on its free plan, 6% at ₹2,500 a month and 3% at ₹9,000 a month — its published plans never reach zero. Pullsy Store charges ₹799 a month and 0% of every sale. Past about ₹8,000 in monthly sales, Pullsy Store is the cheaper of the two.
₹7,701more in your pocket every month, on ₹1,00,000 of sales
Updated 21 September 2026
Exly is built for coaches, and it shows in the good parts: scheduling, bookings, calendars and follow-ups are all better thought through than they are on a generic storefront. It is also the clearest example in India of a platform where the percentage never goes away.
Three plans, three commissions: 10%, 6%, 3%. The last one costs ₹1,08,000 a year, and it still takes three rupees out of every hundred you earn. There is no plan you can buy, at any price Exly publishes, that stops the meter.
That is the whole difference. Pullsy Store's meter was never started.
What Exly charges 🧾
| Exly plan | What it costs | What it takes of a sale |
|---|---|---|
| Starter | ₹0/year | 10% |
| Pro | ₹2,500/month (₹30,000/year) | 6% |
| Premium | ₹9,000/month (₹1,08,000/year) | 3% |
What Pullsy Store charges 🏪
₹799 a month, and 0% of every sale. There is no second plan, no volume tier and no rate that improves if you negotiate — there is nothing to negotiate about. Payments settle through a merchant account in your own name, so the gateway's charge is yours and ours is ₹799.
The difference, on real numbers 🧮
| You sold, in a month | Exly takes | Pullsy Store takes | You keep |
|---|---|---|---|
| ₹25,000 | ₹2,500 (Starter) | ₹799 | +₹1,701 |
| ₹50,000 | ₹5,000 (Starter) | ₹799 | +₹4,201 |
| ₹1,00,000 | ₹8,500 (Pro) | ₹799 | +₹7,701 |
| ₹3,00,000 | ₹18,000 (Premium) | ₹799 | +₹17,201 |
| ₹10,00,000 | ₹39,000 (Premium) | ₹799 | +₹38,201 |
Exly is the cheaper of the two until you sell about ₹8,000 in a month. Past that it never is again, and the gap grows with every sale you make.
Where Exly is the better choice 🤝
- Scheduling, calendar sync and 1:1 booking flows are more mature than most storefront tools.
- A free tier that costs nothing until you sell something, which matters when you are starting.
- Marketing tools — email, offers, a landing-page builder — are in the box.
If most of what you sell is your calendar — discovery calls, recurring sessions, packages of appointments — Exly's booking engine is ahead of what a storefront gives you, and paying 6% for a system that stops double-booking you may well be worth it. The commission is the price of a scheduling product, not of a payment button.
The difference that is not a percentage
Most platforms in this market are the merchant. The buyer pays them, their provider settles to their account, and you are paid afterwards on a schedule they publish.
On Pullsy Store you are the merchant. A five-minute verification — PAN, Aadhaar, a bank account in your own name — leaves you holding your own merchant account, and the payment gateway settles to your bank directly, on its own cycle. We never hold the money, which means we could not delay it if we wanted to.
Worth asking before you move 🤔
Does Exly have a 0% plan?
Not in its published pricing. Exly's three plans carry commissions of 10%, 6% and 3%, with the 3% rate on Premium at ₹9,000 a month. Whatever you pay in subscription, a share of every sale still leaves.
What does Exly's 3% actually cost me?
At ₹3,00,000 of monthly sales it is ₹9,000, on top of the ₹9,000 subscription that unlocked the rate — about ₹18,000 a month. The same month on Pullsy Store costs ₹799, because nothing is taken from the sales themselves.
Is Exly better for 1:1 coaching?
For the scheduling itself, yes. Exly's calendar, booking pages and reminder flows are more developed. If your income is mostly appointments rather than products, that machinery may be worth more to you than the commission costs.
Read next 👀
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The best platforms to sell courses online in India
Verified 2026 pricing for TagMango, Exly, Graphy, Teachable, Kajabi and more — what each takes of a sale, and which one fits the course you are actually selling.
Pricing
₹799 a month, 0% commission, and nothing taken from any sale. What that includes, what it does not, and how it compares to a percentage.
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