Pullsy Store vs Graphy
Graphy charges an annual subscription and a per-sale commission on top: ₹24,999 a year with 10% per sale on Launch, up to ₹99,999 a year with 5% on Rise. Pullsy Store charges ₹799 a month with no per-sale commission, which is ₹9,588 a year and nothing else.
₹10,868more in your pocket every month, on ₹1,00,000 of sales
Updated 21 September 2026
Graphy is the most school-like product in this comparison. Modules, drip schedules, quizzes, certificates, a learner app — if you are running an actual course rather than selling an actual file, it is genuinely good at the job.
It is also the only one here that charges you twice. Every plan carries an annual fee that has to be paid before anything sells, and a commission on each sale after it does. The entry plan is ₹24,999 a year and still takes 10%. Getting the commission down to 5% costs ₹99,999 a year.
Before Graphy's cheapest plan has delivered you a single rupee, it is ₹15,000 ahead of a year of Pullsy Store.
What Graphy charges 🧾
| Graphy plan | What it costs | What it takes of a sale |
|---|---|---|
| Launch | ₹24,999/year | 10% per sale, or ₹10, whichever is higher |
| Grow | ₹49,999/year | 7.5% per sale, or ₹10, whichever is higher |
| Rise | ₹99,999/year | 5% per sale, or ₹10, whichever is higher |
| Unlimited | Custom | Not published |
What Pullsy Store charges 🏪
₹799 a month, and 0% of every sale. There is no second plan, no volume tier and no rate that improves if you negotiate — there is nothing to negotiate about. Payments settle through a merchant account in your own name, so the gateway's charge is yours and ours is ₹799.
The difference, on real numbers 🧮
| You sold, in a month | Graphy takes | Pullsy Store takes | You keep |
|---|---|---|---|
| ₹25,000 | ₹4,583 (Launch) | ₹799 | +₹3,784 |
| ₹50,000 | ₹7,083 (Launch) | ₹799 | +₹6,284 |
| ₹1,00,000 | ₹11,667 (Grow) | ₹799 | +₹10,868 |
| ₹3,00,000 | ₹23,333 (Rise) | ₹799 | +₹22,534 |
| ₹10,00,000 | ₹58,333 (Rise) | ₹799 | +₹57,534 |
There is no crossover. Graphy's cheapest plan costs ₹2,083 in a month where you sell nothing at all, which is already more than ₹799.
Where Graphy is the better choice 🤝
- Course delivery is the strongest part of the product: drip, quizzes, certificates, a proper learner experience.
- Backed by Unacademy, which means a support organisation rather than a founder answering email.
- White-label apps and a custom domain on the higher plans.
If your product is a structured programme that students work through over weeks — assessments, progress, a certificate at the end — Graphy's course machinery is worth paying for and this product does not pretend to match it. Buy Graphy for the classroom, not for the checkout.
The difference that is not a percentage
Most platforms in this market are the merchant. The buyer pays them, their provider settles to their account, and you are paid afterwards on a schedule they publish.
On Pullsy Store you are the merchant. A five-minute verification — PAN, Aadhaar, a bank account in your own name — leaves you holding your own merchant account, and the payment gateway settles to your bank directly, on its own cycle. We never hold the money, which means we could not delay it if we wanted to.
Worth asking before you move 🤔
Is Graphy free to try?
Graphy's published plans start at ₹24,999 a year on Launch, billed annually. There is no free tier in the pricing page's rate card, and the 10% per-sale fee applies on that plan in addition to the subscription.
What is Graphy's transaction fee?
10% per sale on Launch, 7.5% on Grow and 5% on Rise, each quoted as a percentage or ₹10, whichever is higher. The ₹10 floor matters if you sell cheap digital items — on a ₹49 download it is a 20% cut.
Does Pullsy Store do drip content and quizzes?
Drip scheduling is in the product; quizzes, assessments and certificates are not. If a completion certificate is part of what your buyers are paying for, Graphy does that today and this does not.
Read next 👀
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Pricing
₹799 a month, 0% commission, and nothing taken from any sale. What that includes, what it does not, and how it compares to a percentage.
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