Pullsy Store vs Linktree
Linktree is a directory of links that later added selling; Pullsy Store is a storefront that happens to live at one link. Linktree prices by region and its commerce fee falls as the plan rises, reaching zero only at the top tier. Pullsy Store is ₹799 a month and 0% at every level.
Updated 21 September 2026
Linktree solved a real problem in 2016: Instagram gives you one link and you have five things to point at. It is still the best product in the world at being a list of links.
Selling came later, and it shows. Commerce on Linktree is a block you add to a page of links, priced through a commerce fee that falls as you move up the plans and reaches zero only at the top. It prices by region and publishes no single global rate card, which is why no figure is quoted here.
The deeper problem is not price. A link page's job is to send people somewhere else. A storefront's job is to finish the sale where they already are — and an Indian buyer who gets handed off to a third checkout with no UPI usually does not arrive.
What Pullsy Store charges 🏪
₹799 a month, and 0% of every sale. There is no second plan, no volume tier and no rate that improves if you negotiate — there is nothing to negotiate about. Payments settle through a merchant account in your own name, so the gateway's charge is yours and ours is ₹799.
Where Linktree is the better choice 🤝
- The most recognised link-in-bio brand there is, and free to start.
- Analytics and link management that a storefront does not try to match.
- Fine as a directory of links, which is the job it was built for.
If you are not selling anything, use Linktree. It is free, it is excellent, and a storefront with nothing in it is worse than a tidy list of links. The moment a real product exists, the list stops being the right shape.
The difference that is not a percentage
Most platforms in this market are the merchant. The buyer pays them, their provider settles to their account, and you are paid afterwards on a schedule they publish.
On Pullsy Store you are the merchant. A five-minute verification — PAN, Aadhaar, a bank account in your own name — leaves you holding your own merchant account, and the payment gateway settles to your bank directly, on its own cycle. We never hold the money, which means we could not delay it if we wanted to.
Worth asking before you move 🤔
Can I sell digital products on Linktree?
Yes, through its commerce features, with a fee that varies by plan and region. It is a selling block on a link page rather than a storefront — fine for one product, thin once you have a catalogue, a membership and a course.
Does Linktree work well in India?
As a link page, perfectly. For selling, its checkout is built around card markets, and Indian buyers expect UPI. That gap costs you conversions on exactly the small-ticket purchases most creator products are.
Can I use both?
Plenty of people do — Linktree as the front door for social profiles and press, with one of its links pointing at the store. Nothing about the two conflicts, and it costs nothing to try.
Read next 👀
6 best Linktree alternatives for selling in India
Linktree is a link page with commerce added, priced by region with a commerce fee. Six alternatives for Indian creators who want to sell rather than just link out.
The best link-in-bio tools for Indian creators
Linktree, SuperProfile, Stan Store, Topmate and more, compared for Indian creators — which ones actually take a UPI payment, and what each takes of the sale.
Pricing
₹799 a month, 0% commission, and nothing taken from any sale. What that includes, what it does not, and how it compares to a percentage.
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