6 best Instamojo alternatives for creators
Instamojo's online-store plans charge 5% + ₹3 per transaction, falling to 2% + ₹3 on the ₹14,999-a-year Growth plan. For creators selling digital products rather than physical goods, alternatives include SuperProfile, TagMango, Exly, Gumroad and flat-fee storefronts like Pullsy Store.
Updated 21 September 2026
Instamojo is where most Indian creators take their first payment, and there is nothing wrong with that. Its checkout is recognised, its payment links work, and the free tier means you can sell something before you have decided anything.
It is a payments company though, and a creator selling a course on it is using a store that was designed around shipping physical goods. The store plans charge 5% + ₹3 free, and 2% + ₹3 once you pay ₹14,999 a year — gateway pricing rather than a platform commission, which is fairer than most of this list and still a cut.
If you sell digital products, these are built for you rather than adapted to you.
The alternatives, one by one 🔍
Pullsy Store
Digital products and memberships in India
₹799 a month, 0% of every sale, and a merchant account in your own name so the gateway settles straight to your bank. Courses, downloads, consults, communities and recurring memberships from one link.
SuperProfile
A quick Indian creator page
Cosmofeed's storefront with UPI-first checkout, built for exactly this audience. Free to start, with a commission that falls as the subscription rises.
TagMango
Communities and live cohorts
Everything Instamojo's store does not attempt: batches, renewals, a learner app, paid WhatsApp and Telegram groups. 10% on the free plan, 0% only at ₹30,000 a month.
Exly
Coaches selling their time
Bookings, packages and reminders that a payment link cannot give you. Plans at 10%, 6% and 3%.
Gumroad
Selling to buyers outside India
Nothing up front, 10% + $0.50 per sale from your own link, and a checkout that buyers worldwide already trust. The trade is currency: your Indian buyers see dollars.
Graphy
A proper course, not a download
Modules, drip, quizzes and certificates. ₹24,999 a year to start, plus 10% per sale — expensive, and the best classroom in the Indian market.
Side by side ⚖️
| Platform | Entry price | Cut of a sale | Who it suits |
|---|---|---|---|
| Pullsy Store | ₹799/month | 0% | Digital products and memberships in India |
| SuperProfile | See their pricing page | Not published in a form we could verify | A quick Indian creator page |
| TagMango | ₹0/month | 10% (includes Indian payment gateway) | Communities and live cohorts |
| Exly | ₹0/year | 10% | Coaches selling their time |
| Gumroad | $0/month | 10% + $0.50 | Selling to buyers outside India |
| Graphy | ₹24,999/year | 10% per sale, or ₹10, whichever is higher | A proper course, not a download |
What moving actually involves 📦
- Keep Instamojo if you ship anything physical. None of the creator storefronts here handle inventory or logistics.
- Export your customer list and past orders. Buyer emails are the asset; the store is replaceable.
- Check what is left on an annual store plan before you switch — those are sold by the year.
- Move your highest-value product first, so the new checkout is proven on traffic that matters.
- Update your payment links everywhere. Old Instamojo links keep working, which is exactly how sales end up in the wrong place for months.
Worth asking before you move 🤔
What does Instamojo actually charge?
Its online-store plans charge 5% + ₹3 per transaction on Lite and Starter, and 2% + ₹3 on Growth at ₹14,999 a year. Payment-link plans charge 2% + ₹3. All figures exclude GST.
Is 2% + ₹3 cheap for selling courses?
It is a normal gateway rate, so it is fair for what it is. On ₹1,00,000 of monthly sales across 200 orders it costs about ₹2,600 a month — more than three times a ₹799 flat fee, and it scales with you rather than against you.
Which alternative is best for digital downloads?
For Indian buyers, a UPI-first storefront — SuperProfile or Pullsy Store. For international buyers, Gumroad. Instamojo works for both and is optimised for neither, which is the honest summary of it.
Read next 👀
Pullsy Store vs Instamojo
Instamojo's online store takes 5% + ₹3 free, or 2% + ₹3 for ₹14,999 a year. Pullsy Store takes 0% for ₹799 a month. What each is actually built for.
Compare Pullsy Store
Verified 2026 pricing for every creator platform in India and the comparisons built from it — what each one charges, and who each one suits.
Pricing
₹799 a month, 0% commission, and nothing taken from any sale. What that includes, what it does not, and how it compares to a percentage.
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