Pullsy Store vs Instamojo
Instamojo is a payment product with a store attached: its online-store plans charge 5% + ₹3 per transaction free, or 2% + ₹3 on the ₹14,999-a-year Growth plan. Pullsy Store takes no payments yet — it is a free link-in-bio for free downloads, email sign-ups and Instagram auto-DM. To take money today, Instamojo can and Pullsy Store cannot.
Updated 1 October 2026 · first published 21 September 2026
Almost every Indian creator who sells anything has passed through Instamojo. It is where the first payment link comes from, and its checkout is one of the few an Indian buyer recognises on sight.
It is also a payments company, and it prices like one. Its store plans charge 5% + ₹3 a transaction on the free and Starter tiers, falling to 2% + ₹3 on Growth at ₹14,999 a year. Those are gateway economics, not platform commission — which makes them more defensible than a 10% cut.
Pullsy Store sits on the other side of that line for now. It does not take payments at all — every product on a storefront is free — so the two are not competing for the same job. An Instamojo payment link can sit on a Pullsy storefront as one of its links, next to a free guide and an email sign-up.
What Instamojo charges 🧾
| Instamojo plan | What it costs | What it takes of a sale |
|---|---|---|
| Online store — Lite | ₹0/year | 5% + ₹3 |
| Online store — Starter | ₹6,999/year | 5% + ₹3 |
| Online store — Growth | ₹14,999/year | 2% + ₹3 |
| Payment links — Quick | ₹0/year | 2% + ₹3 |
| Payment links — Smart | ₹4,999/year | 2% + ₹3 |
What Instamojo costs, on real numbers 🧮
| You sold, in a month | Instamojo costs | On its plan |
|---|---|---|
| ₹ 25,000 | ₹ 500 (2%) | Payment links — Quick |
| ₹ 50,000 | ₹ 1,000 (2%) | Payment links — Quick |
| ₹ 1,00,000 | ₹ 2,000 (2%) | Payment links — Quick |
| ₹ 3,00,000 | ₹ 6,000 (2%) | Payment links — Quick |
| ₹ 10,00,000 | ₹ 20,000 (2%) | Payment links — Quick |
On ₹1,00,000 of sales in a month, Instamojo costs ₹ 2,000 on its cheapest plan for that volume (Payment links — Quick). That is the number to hold against any alternative you are weighing.
What Pullsy Store is today 🏪
A free link-in-bio storefront for Indian creators, at pullsy.store/@yourname. It does not take payments yet, so every product on it is free: links, free downloads such as guides, templates and presets, email sign-ups, free webinar registrations and custom-request forms. It cannot sell courses, memberships or paid communities, and it cannot book sessions.
The Free plan is ₹0 for good, with 5 products on the storefront, 5 unlisted pages and files up to 10MB. The Store plan is ₹ 1,299 a month for unlimited products and pages, files up to 100MB, storefront analytics and Instagram auto-DM, which sends your link to anyone who comments a keyword on your post. The first storefront on an account gets fourteen days of the Store plan free, with no card.
Paid checkout is planned, at 0% commission with the money going straight to your own bank. There is no date for it yet, and until it arrives, a creator who needs to be paid should use a platform that can take the payment.
Where Instamojo is the better choice 🤝
- Been around long enough that Indian buyers recognise the checkout, which matters for conversion.
- Payment links work with no store at all — the lowest-friction way to take one payment.
- Shipping, inventory and physical goods are supported, which a digital-only storefront will not do.
If you need to be paid, Instamojo wins outright today: payment links, a store, and shipping, inventory and logistics for physical goods, none of which Pullsy Store has. And if you sell twice a year, a free payment link is the right tool whatever else you use.
Pullsy Store does not take payments yet
The payment provider we built on does not yet onboard individual creators, who are most of the people this is for. Rather than open a checkout that most creators could not use, every product on a storefront is free for now.
What works today: a link-in-bio storefront with links, free downloads, email sign-ups, free webinar registrations and custom-request forms, and on the Store plan, Instagram auto-DM and storefront analytics. Courses, memberships, paid communities and booked sessions are not available.
Selling is planned, with no date yet, and it will take 0% commission, with the money going straight to your own bank. If you need to be paid now, the platform on the other side of this page is the better choice.
Worth asking before you move 🤔
What does Instamojo charge for an online store?
5% + ₹3 per transaction on the free Lite and ₹6,999-a-year Starter plans, and 2% + ₹3 on Growth at ₹14,999 a year. Its separate payment-link plans charge 2% + ₹3. All prices exclude GST.
Is 2% + ₹3 a good rate?
For a gateway, it is ordinary — roughly what Indian gateways publish. On ₹1,00,000 of sales across 200 orders it comes to about ₹2,600 before GST. What Instamojo adds on top of the rate is a store and a checkout Indian buyers recognise.
Can I use Instamojo and Pullsy Store together?
Yes. Pullsy Store does not take payments yet, so a paid product needs a checkout somewhere else, and an Instamojo payment link can sit on your storefront as an ordinary link. The free downloads, email sign-ups and Instagram auto-DM stay on Pullsy.
Read next 👀
6 best Instamojo alternatives for creators
Instamojo charges 5% + ₹3 on its free store plan and 2% + ₹3 on Growth. Six alternatives for Indian creators selling courses, downloads and memberships.
The best ways to sell digital products in India
Templates, presets, ebooks and notes — what each Indian platform charges to sell them in 2026, from Instamojo's 2% + ₹3 to Gumroad's 10% and SuperProfile's storefront.
Creator platform fee calculator
What Gumroad, Topmate, TagMango, Exly, Graphy and others take from your sales each month and year, each on its cheapest plan for your volume. Free, no sign-up.
Pricing
Free for good with 5 products, or ₹1,299 a month for unlimited products, bigger files, storefront analytics and Instagram auto-DM. Billed per storefront; the first storefront on an account gets 14 days of the Store plan free.
Your audience, one link away.
Open your storeFree forever, or ₹1,299 a month for the full plan. Takes no payments yet.